Yes, stealthpreneur. I didn’t find much information about the word so I immediately did an internet search because:
Rule #1: Google is your friend.
Rule #2: Google knows a lot but not everything.
I did find it listed as a dot.com that the owners let expire in July 2017. Sad since I think it’s such a cool made up word. And since it is a made-up word, let me do the honors of making up a definition too.
Stealthpreneur – noun, An entrepreneur who doesn’t discuss every detail of every step they take in business on social media or even in close circles offline. Keeping their business moves to themselves, they know that there will be a lower risk of said ideas being ripped off and capitalized upon before they’ve had a chance to monetize and release it themselves.
Now I do realize that some business people HAVE to talk about what they’re doing online because that’s how they attract clients and customers. If you have already created, packaged and branded what you are talking about online you’re not in this category, you’re doing it the right way.
I’m speaking of the people who aren’t in the finishing stages of releasing a product, in fact, they haven’t even started researching how to make the product they want to sell. Talking about ideas on social media is a fantastic way to see it come to life – in someone else’s mind. Someone who may have the means to get it produced and released well before you. Leaving you upset while they pocket the profits off of your idea. Yes, you may have thought of it first but did you have it licensed, copyrighted or trademarked? If you did then congratulations, you may have a chance of recouping some of that lost money once you hire a lawyer. But if you didn’t do any of those things then no amount of online “receipts” will bring you vindication much less money.
A decade of being on the internet and some form of social media has given me the opportunity to see this happen over and over again. It’s upsetting to see someone fall into the trap of posts for likes and attention when you see them hand over brilliant ideas to the internet, it’s a gamble that many lose on. I’ve had some of my online social media accounts for years, custom logos and everything, and because I hadn’t sold one item under this name it was open to being stolen by anyone (no trademark or copyright on it). It hurts to think that just anyone would do this but business is business and capitalizing on an already established name is nothing new.
If you’re just starting out in the world of the entrepreneur please take a small piece of advice from me and KEEP YOUR IDEAS TO YOURSELF! Especially if everything’s being built on a shoestring budget and you can’t afford to copyright, trademark or license. I understand the excitement and the urge to share but please don’t until you have all your ducks in a row and can do it properly. Once you are ready to get sales then talk, talk, talk yourself till you’re blue in the face and get that $$$.